Amazon PPC Insights
Strategy, tactics, and analysis for Amazon sellers - with a focus on supplements and high-competition categories. No generic advice. No filler.
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8 postsAmazon's 75-Character Title Limit Lands July 27 - What to Fix Before Amazon's AI Rewrites Your Titles for You
Amazon is cutting product titles from up to 200 characters down to 75 across every category except media, effective July 27, 2026. Miss the deadline and Amazon's AI rewrites your titles on its own schedule. Here's what actually changes, why it matters for PPC, and how to rebuild your titles without losing the keywords that drive traffic.
Amazon Now Auto-Deducts Ad Spend From Your Sales - What the April 15 Payment Shift Did to 7-Figure Brands
Starting April 15, 2026, Amazon began auto-deducting advertising costs directly from retail proceeds for a subset of sellers. Reddit's r/FulfillmentByAmazon lit up the same week. The change looks operational, but the cash flow, credit-card rewards, and reconciliation impact on 7-figure brands is real - and most CFOs haven't modeled it yet.
The March 31 Supplement Compliance Deadline That Could Kill Your Listings
Amazon is actively deactivating supplement listings with ingredient weight discrepancies between marketing claims and Supplement Facts Panels. The deadline is March 31, 2026 - and enforcement is already happening.
Why TACOS Is the Only PPC Metric That Actually Matters for Supplement Brands
ACOS tells you how efficient your ads are. TACOS tells you whether your advertising is actually building a business. For supplements - where Subscribe & Save and repeat purchase are everything - there's only one metric worth obsessing over.
N-Gram Analysis: How Supplement Brands Find Profitable Keywords Hidden in Plain Sight
Your search term report already contains the keywords you should be targeting and the waste patterns you should be blocking. N-gram analysis is the systematic method for finding both. Here's exactly how to do it.
Amazon's 2025 Algorithm Shift Is Quietly Undermining Exact Match Strategies
Starting mid-2025, auto campaigns surged to 40%+ impression share while exact match lost 10–12% of its footprint. Amazon is routing impressions by semantic intent, not keyword strings. Here's what supplement brands need to restructure.
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