I've managed Amazon PPC for 6+ years across supplements, health, pet, and CPG brands. The frustration that built PPC Nest? Most agencies run accounts by feel - bids on instinct, harvests when they remember, every account a slightly different version of the last.
I built a documented system instead. Intent-Based Optimization - we sort keywords by what shoppers are actually trying to do before anything goes live, improve every week, and build results that add up over time. I look after every account myself. Fewer brands, full attention, results that last.
Every account is planned by me - and backed by the Growth Guarantee, because I've spent five years cleaning up after agencies that promised what they couldn't deliver.