ServicesProduct launch
For brands that sell outside Amazon and want to launch there, and for anyone with a product ready to launch, including Amazon sellers adding a new product.
Authorized service providerWhat the launch project delivers
Separate: Amazon PPC management and your ad spend.
Who it is for
An Amazon product launch service is a one-off project that takes a product from market research to a live, optimized Amazon listing with a launch plan.
New to Amazon
You sell on your own site such as Shopify, in retail or on other marketplaces, and Amazon is the new channel.
What changes for you
Nothing exists on Amazon yet, so the catalog, your Brand Registry status and the listing are all worked through from scratch.
Product ready
You have a product ready to sell. That includes Amazon sellers who already have listings and are adding a new product.
What changes for you
The account may already exist, so the work is the new product: its own research, listing and launch plan.
Not a fit yet: if the product is still being developed or sourced, wait until it is ready to sell. Already live and running ads? Start with a free Amazon PPC audit.
What is included
Every launch project covers the same eight things, from the first research to the listing going live.
Scope and fees
The Amazon product launch is one project with one fee. Running your ads afterwards is a different service.
Fixed project fee
Quoted on a call, once we know the product and how much needs building.
Premium A+ design is included where your brand is eligible. Amazon sets that eligibility, and we check it during the project.
Running the ads after launch is Amazon PPC management, a separate flat monthly fee from $500 a month. It is not part of the launch fee.
The money spent on the ads themselves is your own cost. It is not in the launch fee or in the PPC management fee.
We design the listing images from the product photos and assets you supply.
About the 3-Month Growth Guarantee: it belongs to Amazon PPC management and does not cover a launch until the product has a sales baseline.
See pricingHow the launch runs
Every launch follows the same order, so you know what comes next.
Market, competitor and keyword research come first. They set the price, the positioning and the keyword set the listing is written from.
The copy, listing images, Brand Story and A+ Content are produced, and the listing is built in Seller Central.
Categorization, variations, attributes, images and claims are checked against Amazon's policies for the category before the listing goes live.
The listing goes live with the launch price and offer, and the campaign plan for the launch ads is ready.
If you take Amazon PPC management, the ads move onto a weekly cycle. That is the separate monthly service.
We do not put a number of days on a launch. Timing depends on Brand Registry, your assets and any category approval from Amazon.
Before we start
Five things the launch depends on. Three of them are prerequisites set by Amazon.
The listing is built in your own Seller Central account, and our team needs access to it.
Brand Story and A+ Content require Brand Registry. If you are not enrolled, we tell you what Amazon needs. We do not file trademarks, and Amazon decides on enrolment.
Product photos, your logo and any brand guidelines. We design the listing images from what you supply.
How much stock is ready and how it gets to the customer. Shipping and freight stay with you.
Regulated categories such as supplements may need documents from you. We list what Amazon asks for.
Launch case study
A 7-figure brand launched a new product in June 2024 with no reviews and no sales history. These are the published results of that launch. They are not a promise for yours.
7 of 31
tracked keywords in the organic top 10
Within 15 days, from zero
#5
for the main keyword, 9,289 monthly searches
From unranked, by day 24
#1
for a keyword with 4,152 monthly searches
From unranked
Pricing, coupons and PPC were planned before launch day, and PPC ran through the launch. Rohail Shah, our founder, has launched more than 100 products.
Read the launch case studyHow every account is run
Every Amazon account we manage runs on PPCNEST OS, the platform we built in-house. It keeps your ad and sales data next to a record of every change, so our team can trace what moved your numbers instead of guessing.
Logged. Every bid, budget, campaign, listing and price change is written down with who made it and when.
Traced. When sales move, the team lines the change up against everything that happened that week.
Reported. You get a written report every week: what changed, what it did, and what comes next.
PPCNEST OS is connected to Claude. Our team uses it to pull the records together, and a person checks every finding before it reaches you.
Weekly report: sales dipped 6% after the price change. Bids held for 7 days while conversion settles.
This starts after the launch. Once the product is live and on Amazon PPC management, the account runs on PPCNEST OS on a weekly cycle. It is a separate flat monthly fee from $500 a month.
FAQ
Eight things: market research, competitor research, keyword research and listing SEO, listing images, Brand Story and A+ Content design, the listing built in Seller Central, a launch plan, and compliance with Amazon's policies for your category. It is a one-off, fixed-scope project.
No. The launch fee covers the launch project, including the campaign plan for the launch ads. Running the ads after launch is Amazon PPC management, a separate flat monthly fee from $500 a month. The ad spend itself is also your own cost.
It is a fixed project fee, quoted on a free call once we know the product and how much needs to be built. Amazon PPC management and your ad spend are separate.
Yes. Brands that sell on their own site, in retail or on other marketplaces are one of the two groups this service is for. The catalog, your Brand Registry status and the listing are worked through from scratch.
Brand Story and A+ Content require Amazon Brand Registry, so you need it for those two parts of the launch. If you are not enrolled, we tell you what Amazon needs. We do not file trademarks, and Amazon decides on enrolment.
Only if your brand is eligible. Amazon sets the eligibility rules for Premium A+, and they generally call for a published Brand Story and a history of approved A+ Content, so a brand that is new to Amazon usually cannot have it on day one. The launch includes Brand Story and A+ Content design, and Premium A+ design where your brand is eligible. We check eligibility during the project.
It depends on your Brand Registry status, how quickly your assets arrive and any category approval from Amazon, so we do not quote a number of days. The order of the work is fixed: research, listing build and creative, pre-launch checks, launch, then handover to PPC management.
No. The 3-Month Growth Guarantee belongs to Amazon PPC management and needs a sales baseline to measure growth against. A new product is covered once it has one. We also do not promise a rank, a sales figure or a number of reviews for a launch.
Book a free call. Tell us about the product and where you sell today, and we will quote a fixed fee for the launch.
Services
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PPC Nest is an independent service provider and is not affiliated with or endorsed by Amazon. Amazon, Amazon Ads, and all related logos are trademarks of Amazon.com, Inc., or its affiliates.
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