A System Built by One Strategist. Executed by a Team That Never Deviates From It.
PPC Nest is a small, focused Amazon growth partner built around one proprietary framework - Intent-Based Optimization. Every account runs the same process. Every decision follows the same logic. The system works because everyone in it works the same way.
Meet the team atPPC Nest
RohailFounder & Lead Strategist
I've been managing Amazon PPC for over six years. And the thing that frustrated me most, for most of that time, wasn't the platform - it was the absence of a real system underneath the work.
Most agencies run accounts by feel. Bids adjusted on instinct. Keywords harvested inconsistently. Every account treated as a slightly different version of the last one. Results come and go. Nothing compounds. When something stops working, nobody knows why.
I wanted something different. I built a repeatable process: research the buyer intent behind every search term, build campaigns around those intent tiers, and optimize weekly based on real conversion data. Over six years and dozens of accounts - supplements, pet, health, CPG and beyond - that process became Intent-Based Optimization. A documented system that any skilled operator can run with consistency, and that I oversee on every account we manage.
I built PPC Nest to stay small because that's the only way the system runs properly. Fewer brands. Full attention. Long-term results.
Rafay BaigHead of Operations & Catalog SpecialistLinkedIn
Rafay Baig is the person who makes sure nothing falls through the cracks - ever.
As Head of Operations, Rafay owns day-to-day delivery at PPC Nest. He manages team coordination, client communication, and workflow execution - making sure every optimization protocol runs on time, every week, without exception. When Rohail sets the strategy, Rafay makes sure it lands correctly.
Beyond operations, Rafay brings 5+ years of dedicated Amazon catalog expertise. Suppressed listings, broken variations, catalog errors, backend keyword gaps - these are the issues that don't show up in a campaign report but quietly drain revenue. Rafay monitors, catches, and fixes them before they become problems.
Most PPC agencies treat catalog and listing issues as out of scope. At PPC Nest, Rafay makes sure that line never needs to be drawn.
We Don't Scale the Roster.
We Scale the Results.
We cap how many brands we work with because that's the only way to run the system properly. Every account gets senior strategic oversight and operational attention. No juniors. No shortcuts.
18+ Months
Average client retention - in an industry that churns every few months. Clients stay because the system keeps compounding.
One System
Every account runs the same Intent-Based Optimization process. No improvisation. No exceptions. Consistency is the infrastructure.
Zero Autopilot
Every account gets hands-on weekly optimization from Rohail and Rafay Baig. Not a junior manager. Not a dashboard.
Want to See the System in Action on Your Account?
Start with a free audit or book a consultation. Either way, you'll leave with a clear picture of where your Amazon advertising stands and what it would take to fix it properly.