7-Figure Brand
New Product Launch | Jun – Jul 2024
New Product Launch: 7 Keywords in the Top 10 in 15 Days
A 7-figure brand launching a brand-new product with zero organic rank. We planned pricing, coupons and PPC before launch day. Within 15 days, 7 tracked keywords were in the top 10. By day 24, the main keyword (9,289 monthly searches) had hit #5, and a 4,152-search keyword reached #1.
7
Top-10 Keywords
By day 15 (from zero)
#5
Main Keyword Rank
9,289 searches/mo - was 101+
#1
Best Rank
4,152 searches/mo keyword
16 / 31
Keywords in Top 20
By day 24
Where the account was stuck
- Brand-new product with no reviews, no sales history and no organic rank
- 30 of the 31 target keywords were unranked (101+) on day one
- Needed page-one visibility fast to justify the launch investment
How we fixed it
- 1Analyzed competitor pricing before launch to set a competitive price
- 2Planned a coupon strategy to lift click-through and conversion during launch
- 3Built a tracked keyword set of 31 relevant terms, from 9,289 down to 250 monthly searches
- 4Ran focused PPC on the highest-volume, most relevant keywords to build sales velocity - the signal Amazon uses to rank products
The Numbers
Before and after
| Keyword (monthly searches) | Jun 17 (day 1) | Jul 1 (day 15) | Jul 10 (day 24) |
|---|---|---|---|
| Main keyword (9,289) | 101+ | #14 | #10 (best #5) |
| Keyword (4,152) | 101+ | #8 | #1 |
| Keyword (2,446) | 101+ | #8 | #7 |
| Keyword (1,324) | 101+ | #4 | #7 |
| Keyword (847) | 101+ | #11 | #3 |
| Keyword (675) | 101+ | #8 | #7 |
| All 31 keywords (60,015) | 101+ | #29 | #23 |
Honest context
Keyword names are hidden to protect the client. Ranks are organic positions tracked daily from June 17, 2024. The main keyword broke onto page one (#15) by June 29 - 12 days in - reached #5 on July 6 and stayed in the top 10 through July 10.
The Proof
Real screenshots from the account
Unedited data straight from the tools we use. Brand and product names are left out to protect the client. Click any screenshot to enlarge it.
Your Turn
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