Home & Kitchen Brand
Home & Kitchen | Sep – Dec 2024
From Losing $2.2K a Month to Profitable in 60 Days
This brand came to us from one of the largest Amazon agencies, losing money every month. We cut spend on ranking campaigns that weren't paying back and fixed broken automation. TACOS dropped from 42% to 23%, organic sales nearly tripled, and the account turned profitable in its second month.
42% → 23%
TACOS
Sep vs Nov 2024
2.9x
Organic Sales
$4,039 → $11,704 / month
−33%
Ad Spend
$7,804 → $5,255 / month
+$1,541
Net Profit
First 9 days of Dec (was −$2,173 in Sep)
Where the account was stuck
- Previously managed by one of the largest Amazon agencies - and losing money for months
- Heavy spend on ranking campaigns that weren't delivering profit
- Automation that wasn't applying negative targeting properly
- Product priced above competitors, which dragged down conversion
- 77% of sales depended on PPC - organic was only 23%
How we fixed it
- 1Reduced budgets on unprofitable ranking campaigns and moved that money to campaigns that were actually making sales
- 2Fixed the automation so negative targeting and bid changes worked as intended
- 3Moved high-ACOS targets into their own portfolio with a capped budget
- 4Raised budgets on low-ACOS targets so the best performers never ran out of budget
The Numbers
Before and after
| Metric | Sep 2024 | Nov 2024 | Change |
|---|---|---|---|
| Total sales | $18,399 | $22,624 | +23% |
| Ad spend | $7,804 | $5,255 | −33% |
| TACOS | 42% | 23% | −19 pts |
| ACOS | 54% | 48% | −6 pts |
| ROAS | 1.84 | 2.08 | +13% |
| Organic sales | $4,039 | $11,704 | +190% |
| Organic share of sales | 23% | 52% | +29 pts |
| Net profit | −$2,173 | +$303 | Profitable |
Sep 2024
−$2,173
Net profit · Account taken over
Oct 2024
−$1,379
Net profit · Losses cut by 37%
Nov 2024
+$303
Net profit · First profitable month
Dec 1–9
+$1,541
Net profit · Profit in just 9 days
Honest context
November includes Black Friday and Cyber Monday, so part of the sales lift is seasonal. But October - before the holiday rush - already showed TACOS falling from 42% to 33% and organic sales up 70%, and ad spend went down, not up, going into Q4.
The Proof
Real screenshots from the account
Unedited data straight from the tools we use. Brand and product names are left out to protect the client. Click any screenshot to enlarge it.
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