Home & Kitchen Brand
Home & Kitchen | Nov – Dec 2023
From −$1.2K to +$2.7K Monthly Profit in 30 Days
A Home & Kitchen brand losing money because of its campaign setup: too many targets per campaign, broad keywords everywhere and no negatives. We restructured the account in the first week. The next month, sales more than doubled on just 13% more ad spend, and the account swung from a $1,211 loss to $2,666 profit.
+$3,877
Monthly Profit Swing
−$1,211 → +$2,666
+120%
Sales
$12,451 → $27,392
24% → 12.5%
TACOS
Nov vs Dec 2023
+13%
Ad Spend
$3,010 → $3,413
Where the account was stuck
- Multiple targets crammed into single campaigns, so spend couldn't be controlled
- Unoptimized bids wasting budget on low-converting clicks
- Excessive broad-match targeting pulling in irrelevant traffic
- Profitable campaigns running out of budget while losers kept spending
- No negative targeting at all
How we fixed it
- 1Restructured and renamed every campaign so each one had a clear job
- 2Paused the keywords that were losing money
- 3Applied negative targeting from day one to stop irrelevant spend
- 4Re-bid both winning and losing keywords based on conversion data
- 5Moved budget into the top-performing campaigns
The Numbers
Before and after
| Metric | Nov 2023 | Dec 2023 | Change |
|---|---|---|---|
| Sales | $12,451 | $27,392 | +120% |
| Orders | 155 | 289 | +86% |
| Ad spend | $3,010 | $3,413 | +13% |
| TACOS | 24.2% | 12.5% | −11.7 pts |
| Net profit | −$1,211 | +$2,666 | +$3,877 |
Honest context
December is peak season for Home & Kitchen, so some of the sales growth is seasonal. What seasonality doesn't explain is efficiency: ad spend rose only 13% while sales rose 120%, cutting TACOS in half. The account didn't just sell more - every ad dollar worked harder.
The Proof
Real screenshots from the account
Unedited data straight from the tools we use. Brand and product names are left out to protect the client. Click any screenshot to enlarge it.
Your Turn
Ready to turn your PPC into a growth engine?
The best way to understand what's possible is to see the same diagnostic process applied to your account. We'll map intent coverage, identify where budget is being wasted, and show you where growth is getting blocked.