Three product lines take 20.4% of the budget to produce 13.8% of revenue
Collagen, Turmeric and Omega-3 run between 33% and 37% total ACoS. Meanwhile the most efficient line in the account, at 19.7%, is funded below what it earns.
$20,592
Spend on over-funded lines
13.8%
Revenue they return
19.7%
Best line's total ACoS
Exact changes and order of work in the full audit