Kitchen & Dining Brand
Home & Kitchen › Kitchen & Dining | Oct 2022 – Jan 2023
Revenue Up 138% in 3 Months: $38.8K to $92.5K
A kitchen brand with messy listings, an unoptimized backend and ACOS above 40%. We rebuilt the listings and the PPC structure together - monthly revenue went from $38.8K to $92.5K and net profit more than doubled, with TACOS going down, not up.
+138%
Monthly Revenue
$38,769 → $92,454
+132%
Net Profit
$2,646 → $6,128
2x
Orders
1,525 → 3,082
13.2%
TACOS
Down from 14.2%
Where the account was stuck
- Disorganized listings with an unoptimized backend
- ACOS above 40% when we took the account over in September 2022
- Related SKUs weren't grouped under proper parent listings
- Brand channels underused - organic reach left on the table
- Duplicate, irrelevant and competitor-branded keywords draining budget
How we fixed it
- 1Keyword research with Helium 10, Brand Analytics and DataDive to map real buyer search terms
- 2Rewrote titles, bullets and descriptions around those terms
- 3Rebuilt the parent ASIN structure so related SKUs share reviews and traffic
- 4Launched a cohesive Amazon Storefront and a regular Amazon Posts cadence
- 5Negated duplicate, irrelevant and competitor-branded search terms
- 6Concentrated ranking spend on keywords sitting at the bottom of page one
- 7Added branded and defensive campaigns to protect the brand's own traffic
The Numbers
Before and after
| Metric | Oct 2022 | Jan 2023 | Change |
|---|---|---|---|
| Sales | $38,769 | $92,454 | +138% |
| Orders | 1,525 | 3,082 | +102% |
| Ad spend | $5,487 | $12,196 | +122% |
| TACOS | 14.2% | 13.2% | −1.0 pts |
| Net profit | $2,646 | $6,128 | +132% |
Honest context
January is a post-holiday month for kitchen products, so the January 2023 result is not a Black Friday spike. Ad spend roughly doubled, but sales grew faster than spend - which is why TACOS dropped and profit grew 132%.
The Proof
Real screenshots from the account
Unedited data straight from the tools we use. Brand and product names are left out to protect the client. Click any screenshot to enlarge it.
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